About The Paid Report

I'm Thomas Ho. I run paid acquisition for a living: Meta, Google, TikTok and LinkedIn, mostly B2B lead generation, with managed budgets of up to $100,000 a month over the past four-plus years. I also build the tracking behind those campaigns, which means GA4, Google Tag Manager and server-side conversion APIs. I work from Ho Chi Minh City with clients abroad, through ThomPerformance.

This site covers the software that sits around an ad account. An ad platform only gets you the click. Whether that click becomes a lead someone can call depends on the landing page, the form, the CRM and the follow-up sequence, and that is where most of the buying decisions and most of the wasted subscriptions are.

What you get here

• One buying question per report, answered in the first paragraph.
• A clear label on every page saying whether I have used the product myself.
• Benchmarks only where I have the campaign data to back them.

What you will not get

• A client's numbers. Figures from my own work are medians across several accounts.
• "Best tool" rankings with no stated use case.
• A recommendation shaped by who pays a commission. The disclosure explains the money.

Get in touch

Corrections are welcome, especially on pricing, which vendors change without notice. Send me a note.